We imagine news as recent events on a national or global scale, yet any newly-published info could be news.
Google, for some queries, shows Top Stories or Interesting Finds high on the 1st page of search results, especially mobile.
Personally, I’ve had fresh articles from my fitness blog, which focuses on evergreen content over current events, appear within these sections for niche topics.
Here are 5 SEO tips for getting your pages within Google News:
- Use Article structured data on your posts. NewsArticle schema works too but seems no better. These both highlight important elements like Date Published & Author Name. At the least, enroll in Google’s Publisher Center.
- Submit a Google News XML sitemap.
- Improve your site.