The need for AI search visibility hasn’t replaced SEO but has shifted priorities.
From an on-page perspective for example, Q&A-style headers & copy align with how LLMs process information. But this can work for traditional SEO as well.
A practical way to support this shift is by leveraging reusable blocks in your CMS. These may be called widgets or modules and are commonly supported by modern page builders. Used thoughtfully, these sections will enrich the key pages that highlight your offerings.
3 Block Recommendations for SEO & AI Search
(Tip: always ensure these perform well on mobile.)
1. Table of Contents
ToCs, with anchor links placed above the fold, jump to deep sections of a page that may be overlooked. LLMs focus on early page content. You can offset this by pointing to major topics across the whole page.
2. Content Feeds
Content feeds promote freshness by displaying relevant resources dynamically. LLMs prefer recent content updated within the last few months.
3. Frequently Asked Questions
FAQs are valuable due to their clear structure & alignment with natural language. They also target long-tail keywords. While no one knows AI prompt volumes, strong FAQ sources come from SEO and include…
• Keyword research
• People Also Ask (PAA) features
• Google autocomplete & suggestions
• Competitor FAQs from top pages for keywords
SEO Is Always Evolving
While measurement & attribution are getting darker as AI platforms absorb more of the upper funnel, the underlying strategy remains.
SEO hasn’t been replaced but will be reimagined!