A sure way to improve SEO, for any webpage, is to include at least 1 original, high-quality image. This works even for businesses without a visual product.
This image will add a thumbnail to the mobile search result, boosting clickthrough rates.
Furthermore, you should use Open Graph markup via HTML on the page with the image. It ensures this image is shared alongside the webpage on social media channels like Facebook, LinkedIn, and Twitter for more engagement.
Beyond search results, once the user reaches this page, the image conveys authority to pull visitors into the content, reducing clickbacks to further help SEO.
Ensure the page speed remains high though, taking steps like uploading the smallest possible image sizes, compressing images, lazy loading, and implementing a CDN.
This simple change, adding 1 great image for every page, will improve any company’s SEO.