Location-based companies, often multi-location, rely on local SEO. This includes unique factors such as local citations and Online Reputation Management (ORM) across local listings. Exceptional profiles on third-party industry review sites, or vertical search engines, also matter.
I’ve helped companies mostly within solar, legal, various contractor, brick-and-mortar, and higher education or university industries.
Nonetheless, SEO is its own specialization. This means that anything to know should come from internal employees and not SEOs familiar with the field. Improving SEO depends on knowing SEO itself and leveraging company resources, not industry knowledge.