5 SEO Tips for Google News Placements

We imagine news as recent events on a national or global scale, yet any newly-published information could be considered news within a search engine.

Google, for some queries, shows Top stories or Interesting finds high on the 1st page of search results, especially mobile.

Google News Interesting Finds SEO Example

On a personal level, I’ve had fresh articles from my fitness blog, which focuses on evergreen content instead of current events, appear within these sections for niche topics.

Here are 5 SEO tips for getting your pages in Google News:

  1. Use Article structured data on your posts. NewsArticle schema works too but seems no better. These both highlight important elements like Date Published & Author Name. At the least, enroll in Google’s Publisher Center.
  2. Submit a Google News XML sitemap.
  3. Create author pages, showcasing their credentials, to improve Expertise, Authority, & Trustworthiness (E-A-T).
  4. Have mobile-friendly pages.
  5. Maintain a regular posting schedule.

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