Software as a Service (SaaS)

Though SEO best practices are similar across industries, SaaS does have some unique issues that should be addressed.

Since they are often B2B as well, this is more challenging for SEO due to lower keyword search volumes (though often higher conversion values too).

Yet especially for startups, I strongly believe many companies should not focus on SEO, due to opportunity cost, though it can be more than worthwhile for the right midsize or larger enterprises.