User Experience/Interface & Conversion Rate Optimization

I help to improve User Experience/Interface (UX/UI) to the extent that it affects SEO, like recommending breadcrumb trails & other rich feature optimizations.

I consider anything that will boost conversion rates from organic search, such as adding CTAs for the proper buying stage.

Finally, this can also mean improving readability through better segmentation and other SEO content best practices that if addressed will reduce bounce rates.