Applebot Ranking Factors for SEO?


Last week, Apple updated their documentation for Applebot, the web crawler used by programs like Siri, mentioning the ranking factors below:

  • Aggregated user engagement with search results
  • Relevancy and matching of search terms to webpage topics and content
  • Number and quality of links from other pages on the web
  • User location based signals (approximate data)
  • Webpage design characteristics

Apple’s dominance within search is like Michael Jordan playing baseball; this isn’t the next Bo Jackson! (Showing my age here. 😭)

Nonetheless, information about any search engine helps us to understand all search engines… especially Google. In this regard, these ranking factors provide an exceptional list on what to prioritize for SEO.

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