Because… Reasons Are Persuasive!

Notice how kids, when asked why they believe or did something, will often just say… because!

Defined by Charlie Munger as Reason-Respecting Tendency, he says it “is so strong that even a person’s giving of meaningless or incorrect reasons will increase compliance.”

In business, we should give reasons to our clients and customers supporting our choices. At the least, we are more persuasive. Used honestly though, this improves trust by sharing our decision-making process, as experts working on their behalf.

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