Create webpages demonstrating how your business serves the needs of customers best. The smaller you are, the more niche you must go.
Once you have these pages optimized though, you shouldn’t have to revisit them on a weekly or even monthly basis. We like full control though, so it’s focus on technical & on-page SEO regardless of diminishing returns. In the long run, backlinks are often more important.
Yet imagine a food critic noticing an odd taste in their meal. Instead of explaining why in a review, he or she marches back to the kitchen, saying to the chef, “LET ME SHOW YOU HOW IT BE DONE AMATEUR.” This would be rather awesome but unfortunately has never happened.
SEOs are horrendous choices to create helpful resources or conduct outreach for backlinks. However, they can evaluate factors like internal linking, anchor text, landing pages, follow links, and so forth to boost organic success. They make these factors known so other professionals achieve their goals more successfully.
Don’t ignore off-page SEO because it’s less straightforward to pursue, and leverage SEOs to improve your off-page results, not to drive them!