Don’t Forget Inbound Links Internally for New Pages

Nearly all content teams do great with on-page SEO. They include keywords in titles, use outline formats and apply psychology alongside other SEO best practices.

site search operator for inbound links in Google SERPs SEO example

However, there’s an important step often neglected:

When creating a page, especially a hub, add inbound links within your own site!

Older pages on the topic link to nothing or less relevant URLs. Not addressing this harms the potential for new pages to rank. It also prevents users from easily getting more info on that subject.

A fast way to handle this is to use a Google search operator. Enter “ keyword.” This quickly shows URLs to fix that mention the new page theme.

However, the best way involves Screaming Frog. Add custom searches, then crawl your site, for related keywords on every page’s body text. You can then combine this with other data, like backlinks for each URL pulled from your SEO tool or even Search Console, to list top opportunities for inbound links.

Think beyond the usual content process. Consider not only everything related to SEO on that page but outside it too for a competitive edge!

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