Good UX & Creative Associates with Success

When browsing LinkedIn, I’ll notice a post from someone that shares a name with or otherwise looks like a tech mogul. I find myself inadvertently paying more attention than I should…

The association fallacy means that we tie good and bad together, however irrelevant.

We associate higher prices with higher quality. Companies work hard to define their brands through popular events and celebrities. It partially supports the aphorism “the rich get richer and the poor get poorer.”

Though for other reasons too, this is why UX and sharp creative is so important for a website and a brand, even though its effect can be difficult to measure, as it improves conversions for all digital marketing channels and SEO.

Consider how you present and not just what you present, associating yourself and your brand with success.

Categories

Tags

Prev/Next

Never miss a useful SEO insight.