Help A Reporter Out (HARO) is a simple way to start earning attention.
HARO is a free platform for experts. It allows you to provide information snippets in response to journalists. You’ll then get a citation, or a backlink, to your website from their content (should they use it).
You automatically enroll to receive general HARO requests via email, but you can also subscribe to more industry-specific newsletters.
Do these earn great links for SEO? Often not, as many pieces are oversaturated with input. A few quick answers though, each taking no more than 5 minutes or so, brings good value for your investment.
More importantly, this allows you to develop a leapfrog strategy. This means leveraging what you have to get better opportunities. These little mentions form social proof for more exclusive articles & interviews, which then generate higher-quality leads & links.