A basic SEO tip is to use keywords you want to rank for on all pages outside your website…
If you have a multi-location business, create keyword-rich company descriptions across citations like Yelp or industry directories. If writing a guest blog or providing content, include an author bio with important keywords. For crowdsourcing, address keywords when providing your quote.
SEOs may get consumed with anchor text, or the visible text inside a link leading to their website, always seeking to add keywords. This is useful occasionally, but as a strategy, it can get your site penalized.
Using keywords contextually not only helps you rank better on Google but also on the external sites themselves, which often have their own ranking factors involving relevancy.
As Charlie Munger says, “Take one simple idea and take it seriously.”
Another tip… ensure that reviewers include keywords too.