Try this heuristic for new, valuable SEO content:
If you mention a topic often, then create a webpage for it!
It almost definitely speaks to a need that customers search for and want answered specifically.
- Keyword research will allow you to describe it best along with providing ideas like FAQs to address.
- Emphasize your company’s unique take, adding value beyond copying everyone else.
- Consider true intent: does someone want to read, or do they want a solution like a template or to buy something instead?
Internally link to this page from all those references. This helps search engines rank that page. It also helps users to learn more if they want.
This needs-first approach often works better than keywords-first, since it’s based on what you consider important too!