Segmentation is defined as “division into separate parts.”
For SEO, it can be applied heuristically in at least a few ways:
- For content, use additional headers & paragraphs, shorter sentences, more bulleted lists, fewer lines & more CTAs to boost engagement.
- For design, treat each section of a webpage like a billboard. We mostly scan; we don’t read. Therefore, call attention to what matters through contrast, whitespace & multimedia.
- For keyword rankings, create specific pages. For example, a general page with office locations or software integrations can segment by city or platform type. For a podcast, you may want to have brief clips by topic instead of just episodes.
Like anything in SEO, you can go too far here… you still must address a real need, while adding enough value, to justify segmentation.
However, done sensibly, this mindset drives organic success!