Here’s a great SEO practice: write a keyword-rich business description to use across external pages, especially profiles.
Anchor text, or the words for a clickable link, is still an important ranking signal…
Yet Google also examines surrounding text to determine relevancy. (Links viewed as irrelevant may not even count!) Furthermore, spammy anchor text may harm keyword rankings.
John Mueller has said that context matters but adds little detail beyond this, probably because it dilutes a signal’s worth when blackhatters have reason to exploit it.
This all explains why a keyword-rich business description is so valuable… you improve relevancy for all those backlinks yourself!
Make sure to tinker with the base copy depending on the website. This avoids duplicate content. You also better target each site’s audience this way.