The very young critic is very much unbalanced. He is strongly in favor of wiping out the old order and starting a new one.
– Henry Ford
Good SEO must balance many factors for the best result.
Using keywords alone in metadata harms their appeal, reducing clickthrough rates & user engagement.
Over-optimizing anchor text for backlinks can trigger penalties while interfering with partners’ editorial standards.
As search engines evolved, this integrative approach became vital. User experience ranking factors like the long click, with search engines measuring how long a user remains on-site before possibly clicking back to search results, are important.
SEO has long moved past DIY manipulation. A great specialist now acts like a product manager. They ensure all the puzzle pieces fit together in a way that so happens to improve SEO.