“Above the fold” refers to the portion of the webpage that a user sees before scrolling down.
Optimizing this area, like good SEO, is a balancing act. You want to make a great first impression both for users & search engines. It must be engaging yet not overwhelming.
Here are the essentials for above-the-fold content:
- An H1 with a keyword-based yet compelling headline.
- A high-quality image that doesn’t occupy the whole region.
- At least on desktop, a short paragraph or bulleted list describing subtopics. This inverted pyramid approach will also up the chances of a featured snippet.
- Usability features like…
- search function
- faceted navigation, or a way to filter & sort pages, especially for category pages.
- For blogs, consider author boxes, alongside categories & tags, if you have enough content.
- A CTA, at least for the homepage and other conversion-focused landing pages.
- Generally avoid placing ads here.
As a final note, let analytics drive change. Study competitor examples. A/B test your ideas. Get feedback on multiple devices & browsers to optimize your above-the-fold content.